The 3-phase project transformed the 40,000 square foot museum and Hall of Fame into an experiential destination honoring the legends and legacy of the sport. Using environmental graphics, lighting, artifacts, and media, the space created a destination point for the Hall of Fame. The graphic patterns seen throughout the museum were derived from the dribble of a basketball and punctuated by the lines of the court. The Hall of Fame created a unique metal wall that spelled out Naismith Memorial Basketball Hall of Fame, where th.