Two floors of exhibits were designed for a new children's museum in Baton Rouge, Louisiana. Each gallery prompted the visitor to ask "What do you want to be when you grow up?" Allowing for engaging role play: from mechanics, to park rangers, to architects, including areas of active and full-body play, promoting literacy, and fostering creativity through music and storytelling throughout the museum. Natalie Zanecchia Design led the efforts for a photoshoot for the gallery introduction graphics and art directed colorful and playful illustrators for the spaces.